The link between music and sports has always been natural. Artists and athletes both use music to boost performance and mood. Whether backstage to motivate themselves or onstage performing for thousands of fans. With UFC Ultimate Sound’s groundbreaking platform, we were able to connect fans with athletes and artists alike.
"The UFC Ultimate Sound APP was born from the idea that sports and music together can help athletes enhance performance and thrive in everyday life.”
Hence, the deal was struck between UFC and ACX Music CEO, Svein Arne Sorgard, and the UFC Ultimate Sound App was created.The UFC Ultimate Sound App gives exclusive access to official music mixes made by UFC athletes and helps you get to know your favorite UFC athletes' personal taste in music, prepare like a champ with tailored music mixes for different workouts and gives you access to exclusive video content about UFC athletes and their music tastes
“Music is integral to sports, and in UFC, athletes have personal playlists for training and walk-outs, as well as songs for promos. UFC's Ultimate Sound app deepens the connection between fans and athletes through music."
Along with the UFC Ultimate Sound App’s many features, the playlists are all hand-curated by music industry professionals and DJs who work with each athlete to reflect their personal tastes, activities, and specific workouts.
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