Belushi’s, a story of success

When it comes to bars and nightlife venues, there's one element that can make or break the entire experience - the music. The right music atmosphere can elevate the mood, set the tone, and create an ambiance that keeps customers coming back for more. As the saying goes, "Music is the soundtrack of our lives," and in the case of bars, it becomes the heartbeat of the establishment.

Imagine walking into a bar with a buzzing crowd, laughter filling the air, and the sound of infectious beats seamlessly blending with the conversations. The music creates an immediate sense of belonging, making you feel like you've stepped into a place where unforgettable memories are waiting to be made. On the contrary, poorly chosen or monotonous music can create a lacklustre atmosphere that fails to engage patrons and dampens the overall experience.

At ACX Music, we understand the transformative power of music branding, and that's why we were thrilled to partner with Belushi's International Sports Bar to enhance their music atmosphere in their vibrant venue located in the heart of Barcelona.

Creating the right atmosphere

Photo by Gabriel Barletta on Unsplash

Belushi’s International Sports Bar has been a global staple for years for travelers of all ages that also want to have a good time, eat, drink, dance, make lifelong friends, and the watch best international sports on the big screen TVs.
Upon entering their establishment, our team realized that Belushi’s could greatly benefit from an upgrade and revamping their music branding.
“We sat down with the Belushi team to understand how we could give their brand a refreshed music branding with the overall objective to keep customers’ moods elevated and maintain a festive and lively atmosphere during their visit.” - Hedda Markus, Music Curator.

The result


The result became a carefully selected 1200-track atmosphere which goes across several genres and moods with a certain set of BPMs as a baseline to create a lively pub atmosphere that keeps the customers on their toes and engaged at all times during the day.
“Belushi’s is open from early morning until the bar closes late at night, so the initial build of the music atmosphere had to include thousands of tracks and 6 separate channels depending on the time of day.” - Peter Lovas, Sales Manager
As the demographic is primarily young travelers, it was critical that the new music curation had to be tied in with an International and upbeat catalogue.
"Music is key in a bar's atmosphere, both for customers and for working teams, and finding ACX has been like finding money in an old pair of trousers: a very pleasant surprise and solution to many problems. Easily customizable and constantly updated, it's been a great addition to our bar!"-Alex Deluca, Marketing Manager
After some time already set up, Belushi’s has only received amazing feedback from customers and staff about their new music setup. For more information, check their website or Instagram account.
And if you’re interested in elevating your brand with music, contact us at!


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